What makes a film cool? And what does “cool” mean, anyway? It feels like a word that means a million things and nothing at the same time, but it’s a concept that’s constantly used to promote, review and defend a huge amount of Hollywood mainstream cinema. If you ever watch a Michael Bay interview, you’ll probably notice he doesn’t really talk about the basics that much—he’ll mention the script a bit, say the actors have done a good job, but you know he’ll tell you Optimus Prime doing The Ram Jam on Megatron will be the most awesome thing anyone will ever see. So why does “awesome” become so important? What does it even really mean? Is it just a more fan accessible and media appropriate way of describing spectacle? In a sense, it probably is, but how many big budget action/adventure films have you seen that supersede this type of spectacle over every other part of the production—the films that think looking and being “cool” is a perfectly suitable substitute for any attempts at characterization, narrative coherency or originality? And the worst thing is, they get away with it.