Amongst cineastes, be they as famous as Roger Ebert, or we mere mortals on this website, it has become de rigueur to trash the new trend of 3D film. The industry is pushing everyone toward putting on sometimes unwieldy glasses while staring at a potentially headache-inducing flicker in the desperate hope of getting audiences back into the theaters. Meanwhile, the TV manufacturers are touting more and more 3D-enabled flat screens, trying to drive sales.
Production companies love this new model for a couple of reasons. They tack on exorbitant fees to tickets prices, making an evening at the movies cost a family of four up to $100. Blu-ray 3D DVDs with current technology are extremely difficult to copy, which cuts down on the rampant Internet piracy of video. Also, let’s face it, Hollywood will always be about business. Getting us to pay more money for anything is simply attractive to them.
Many vocal critics have pointed out the downsides of the medium itself. The 3D projection process produces a dimmer picture, making everything underlit and gloomy. Improper refresh rates on TVs create images that cause considerable eye strain. And multiple 3D standards (Digital 3D, IMAX 3D, Real 3D) cause consumer confusion.